The tool developed by IDI’s David Lazer and Hong Qu allows users to select for demographics including gender, race, income, education, age and voting preference in 2020 and 2024.

Try it yourself here. 

In a new survey, John Wihbey notes a news divide — where voters for Republican Donald Trump were more likely to get election information from family and friends compared to Democratic and independent voters who generally relied on traditional media.

The findings come from the latest Civic Health and Institutions Project (CHIP50), a 50-state survey effort that polls Americans on opinions and behaviors. The IDI team of David Lazer and doctoral students Allison Wan, Alexi Quintana Mathé, Ata Uslu and Hong Qu ran the survey project. More than 25,000 adults from all 50 states and the District of Columbia responded to the survey between Aug. 30 and Oct. 8.

Hear about what to expect on election night from IDI’s David Lazer, John Wihbey, and Meg Heckman.

“There’s a huge range of possibilities,” says Northeastern University polling expert David Lazer.

“It’s really a coin flip at this point,” adds John Wihbey, associate professor of media innovation and technology at Northeastern.

So how will we know who wins? The news media.

Hear Christo Wilson’s take on the issue in Vox with Adam Clark Estes.

“There may be an Amazon tracker lurking on the page, monitoring what you’re doing, and that’s how you can potentially have these kinds of freaky advertising,” Wilson told me.