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Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model

Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model

by Emma Klekotka | Mar 13, 2024

AFFILIATE RESEARCH Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model Sangwon Lee, S. Mo Jones-Jang, Myojung Chung, Nuri Kim, and Jihyang Choi | March 2024 Abstract:Since its public launch, ChatGPT has gained...
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