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The Facebook Algorithm’s Active Role in Climate Advertisement Delivery

The Facebook Algorithm’s Active Role in Climate Advertisement Delivery

by Emma Klekotka | Apr 13, 2024

AFFILIATE RESEARCH The Facebook Algorithm’s Active Role in Climate Advertisement Delivery Aruna Sankaranarayanan, Erik Hemberg, Piotr Sapiezynski, and Una-May O’Reilly | April 2024 Abstract: Communication strongly influences attitudes toward climate change. In...
Inequalities in Online Representation: Who Follows Their Own Member of Congress on Twitter?

Inequalities in Online Representation: Who Follows Their Own Member of Congress on Twitter?

by Emma Klekotka | Feb 13, 2024

AFFILIATE RESEARCH Inequalities in Online Representation: Who Follows Their Own Member of Congress on Twitter? Stefan McCabe, Jon Green, Pranav Goel, and David Lazer | December 2023 Abstract: Members of Congress increasingly rely on social media to communicate with...
Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling

Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling

by Emma Klekotka | Jan 13, 2024

AFFILIATE RESEARCH Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling Nico Neumann, Catherine E. Tucker, Levi Kaplan, Alan Mislove, Piotr Sapiezynski | January 2024 Abstract: Data brokers use black-box methods to profile and...
Measuring Targeting Effectiveness in TV Advertising: Evidence from 313 Brands

Measuring Targeting Effectiveness in TV Advertising: Evidence from 313 Brands

by Emma Klekotka | Dec 13, 2023

AFFILIATE RESEARCH Measuring Targeting Effectiveness in TV Advertising: Evidence from 313 Brands Samsun Knight, Tsung-Yiou Hsieh, and Yakov Bart | December 2023 Abstract: We estimate the heterogeneous effects of TV advertising on revenues of physical retail stores and...