by Emma Klekotka | Dec 13, 2024
AFFILIATE RESEARCH Multimodal Drivers of Attention Interruption to Baby Product Video Adsatory Capture Wen Xie, Lingfei Luan, Yanjun Zhu, Yakov Bart & Sarah Ostadabbas | December 2024 Abstract: Ad designers often use sequences of shots in video ads, where frames...
by Emma Klekotka | Sep 13, 2024
AFFILIATE RESEARCH Not always as advertised: Different effects from viewing safer gambling (harm prevention) adverts on gambling urges Philip Newall, Leonardo Weiss-Cohen, Jamie Torrance, Yakov Bart | September 2024 Abstract: Public concern around gambling advertising...
by Emma Klekotka | Aug 13, 2024
AFFILIATE RESEARCH Narrative reversals and story success Samsun Knight, Matthew D. Rockledge, Yakov Bart | August 2024 Abstract:Storytelling is a powerful tool that connects us and shapes our understanding of the world. Theories of effective storytelling boast an...
by Emma Klekotka | Dec 13, 2023
AFFILIATE RESEARCH Measuring Targeting Effectiveness in TV Advertising: Evidence from 313 Brands Samsun Knight, Tsung-Yiou Hsieh, and Yakov Bart | December 2023 Abstract: We estimate the heterogeneous effects of TV advertising on revenues of physical retail stores and...
