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Measuring Targeting Effectiveness in TV Advertising: Evidence from 313 Brands

Measuring Targeting Effectiveness in TV Advertising: Evidence from 313 Brands

by Emma Klekotka | Dec 13, 2023

AFFILIATE RESEARCH Measuring Targeting Effectiveness in TV Advertising: Evidence from 313 Brands Samsun Knight, Tsung-Yiou Hsieh, and Yakov Bart | December 2023 Abstract: We estimate the heterogeneous effects of TV advertising on revenues of physical retail stores and...
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